At the Middle East Film and Comic Convention (Comic Con), RANI Float sought to make a bold impact and connect with its audience in an unforgettable way. As the creative strategist behind the stand experience, I conceptualized, designed, and executed an immersive activation that garnered widespread acclaim and engagement.
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Our stand became a focal point of the convention, drawing in crowds by the hundreds with a captivating array of activations and engagements. From a free sampling station introducing guests to new flavors to a custom Chunk foam pit embodying the juicy essence of RANI Float, every element was meticulously crafted to enhance brand presence and captivate attendees.
The stand's innovative features, including an Augmented Reality screen transporting guests into the fictional comic world and a Flip book photobooth allowing them to become the star of their own comic, garnered immense attention and excitement.
The highlight of the event was the hourly spectacle of the giant comic RANI Float can opening up, with the event mascot bursting onto the dance floor, energizing the crowds, and creating unforgettable moments.
RANI GUEST
Youtuber and Artist Dyler
